I’m an Experience Designer who is dedicated to the customer journey.

Hi, I’m Marcia! I am a UX/UI designer specializing in product and experience design in the education and healthcare industries. I excel at user research to inform designs and experiences centered around the ideal customer journey.

Skills

User Testing

User Interviews

Analytics & Data

UX Research

Interface Design

Prototyping

Wireframing

Journey Mapping

About Me

Wife, mother of two, and hardcore Buffalo Bills fan.

Outside of work you can find me in the woods foraging and geocaching.

I love reading, gardening, crafting, and cooking.

Recent Product Work

Work

Oct 24, 2023

Vocab Activity User Testing

Oct 24, 2023

Usability testing is a critical part of product development and improvement. I orchestrated and executed the testing for the vocabulary tutorial for VHL Central with the intended target audience. The insights discovered were invaluable in improving the activity.

Oct 24, 2023

Portfolios Research & Design

Oct 24, 2023

Portfolios can be a powerful tool for both instructors and students. This project included researching user needs, evaluating third-party tools, planning the user journey, and designing for the user experience of both the instructors and students who will use the portfolios.

Oct 24, 2023

M4 User Research

Oct 24, 2023

Through 12 user interviews I was able to conduct a thorough heuristic evaluation for the redesign of the VHL Central platform, called M4. My research is assisting internal teams with planning and redesigning the digital experience for Vista customers.

Oct 24, 2023

VHL User Personas

Oct 24, 2023

User Personas I developed for the Vista Higher Learning teams working with the online platform to assist with user research, feature planning and development, and go-to-market strategy.

Oct 24, 2023